Posts Tagged ‘facebook pages’

How to: Create A Facebook Page

laelene Posted in how to guides,Tags: , , , , , , , ,
20

[Editor’s Note: This is an updated version of the original blog post that is now nearly three years old! This includes up-to-date instructions after some changes to Facebook’s interface.]

pinnable quote image for how to create a facebook page blog post on maryqin.com

I decided it was time for me to create a Facebook page for my little blog, so I can really try to build it out and maybe get some followers! I’d like to think that what I’m putting out there is educating or entertaining someone, but I’ve never really promoted it so it’s time to take action.

When I went to create the FB page, I (for the life of me) could NOT find where to choose the “Personal Blog” category! And that’s what spurred this entry. Read on to learn the basics for setting up a Facebook page and how to select a category like “Personal Blog,” “Personal Website,” and more!

Creating Your Facebook Page

webpage to create a new facebook page First of all, here’s where you can create a new Facebook page. As you’ll see, right away they want you to choose a category. Your desired page may fit multiple categories, so it’s up to you to decide which one is best for your needs. Of the 6 types they’ve laid out for you (1. Local Business or Place; 2. Company, Organization or Institution; 3. Brand or Product; 4. Artist, Band or Public Figure; 5. Entertainment; 6. Cause or Community), all but the last one have a dropdown menu with category choices. Don’t worry if your desired category isn’t there – just pick what’s closest or tickles your fancy. In my case, I went for “Brand or Product”and chose “Website” from the dropdown.

You will be asked to enter your page name, which should be the title of your blog, the name of your business, or whatever you want the world to know your page by. Note that Facebook has certain rules in place about what is allowed in a name – for example, I tried to enter my blog name, ((little fat notebook)), but it was immediately rejected because I’m not allowed to use symbols. You are allowed one set of parentheses, but there can only be two words in it (like this) and obviously I’d have three if I went for (little fat notebook). Alas, I then tried just plain “little fat notebook” and that’s not allowed because the name must start with an uppercase! I didn’t like how Little fat notebook looked, so I went for the boring old Little Fat Notebook. Luckily, you can change it after the fact!

Setting Up Your Facebook Page

Once you agree to their terms and click Get Started, you’re prompted to fill in a description and add links to your site(s). They now allow you to choose your vanity URL (the pretty one that looks like https://www.facebook.com/littlefatnotebook instead of https://www.facebook.com/pages/little-fat-notebook/457453117668145). Check out my post on claiming vanity URLs to learn more. Choose carefully, you can only ever change it once after that. Next upload an avatar/profile picture to represent your page.

You can then add this new page to your Favorites area for quick access. That’s the part on the left when you go to Facebook.com. Finally, you can indicate your target audience including where they’re located, what age range they’re in, their gender, and their indicated interests. You’ll then be taken to your brand new Facebook page! A quick tour is given and then you’re given free reign. Feel free to add a cover photo, invite friends to like your page, and share your very first post!

area to set up target audience of new facebook page

Changing To A Better Category

settings option for facebook pageNow here’s what you’ve been waiting for: how to make the page exactly as you want it! Under the cover photo area, click About. This takes you to Page Info where you’ll see the category you chose. Alternatively, at the top right, you’ll see Settings, which takes you to a page full of them. Along the left is a menu with “Page Info” – that brings you to the same place. Hover over the Category section to find the Edit button. From there you’ll see that the category and subcategory choices are far more plentiful than they let on earlier in the process! That’s where I found a previously unmentioned category called “Websites & Blogs,” which contains the subcategory option I had been hunting for: Personal Blog. The nice thing is that you can change this at any time, so as your site/brand evolves, you can update the category accordingly.page info section of facebook page

dropdown menu to edit facebook page category

dropdown menu to edit facebook page subcategory

So there you go! I hope that helped. If you found it useful, please like my page to show your support. 🙂

A few other tips:

When you reach 30 fans, Facebook will provide “insights” about your page, which include data about the reach of your page and each post (how many people see it, pretty much), how many people are talking about (sharing) your posts, and how many posts you’re putting up daily. You can also find cool demographic information about your followers. Basically if you’re into data, you’re going to love this part.

Note that I was able to update my page name from Little Fat Notebook to all lowercase. Unfortunately you still can’t add symbols, but as mentioned before, you can use one set of parentheses.

From now on, you can choose to interact with Facebook as yourself (personal profile) or your Page. This option is available for anything public that multiple profiles can access. You won’t see it for posts related to your private friends, for example, since Pages cannot post to personal profiles. But on other pages, you can choose to comment/like as yourself or your Page.

dropdown menu to choose facebook profile or page to interact as

I used to highly recommend putting your website URL in the Short Description so users can easily click to your site from your FB page. Now Facebook has added a Call to Action button instead, so you can set that up to get users to your site. None of the options are particularly blog-friendly though, so I’d like to see a “Read More” or “Read Now” action.

dropdown menu to set facebook page call to action button

Now that you have a Facebook page, check out my tutorials on:
~how to manage your Facebook page
~how to link your social media accounts
~how to claim your vanity URLs (as mentioned earlier in the post), and more!

You can find all my “how to” posts for useful tips like how to make a favicon and random things like how to set your iPhone/iPad to stop playing music at a certain time or even how to win a Facebook contest!

If you have any questions or tips of your own, I’d love to hear them! Please do share. 🙂

How to: Manage Facebook Pages

laelene Posted in how to guides,Tags: , , , , , , , , , , , ,
6

First on the agenda: using the correct “voice”

facebook voice use as page dropdown menu choiceWhenever you are on Facebook interacting with content, you have the choice to use your personal profile or one of your Facebook pages. By default, you use your personal voice whenever you’re on people’s profile pages or business pages and you use your Facebook page voice whenever you’re on your own Facebook page managing it.For example, when I go to http://facebook.com/littlefatnotebook, if I like or comment on something, it shows as littlefatnotebook doing that action whereas if I go to some other business’s page and comment, it shows a comment from my personal Mary Qin account. If you want to comment as your page, then go first to your Facebook page and click the “Edit Page” dropdown menu. The last option, “Use Facebook as” is what you want. Now if you navigate away from your page, you will find that it preserves that setting and won’t switch to your personal profile as it normally would. Along the top bar, you can see which voice you’re in.

Getting more likes with exclusive content

To get more likes you could always run an ad or hold a giveaway, but if you want to up the ante for free, try setting up a tab with exclusive content, which can only be unlocked if people like your page. I’m sure you’ve seen plenty of bigger brands doing this (though they mostly do it for giveaways). “Like us to enter!” they say. For the technical details on how to create locked content, check out Kira’s tutorial. You can get creative with what you offer and a lot of it depends on your brand. If you’re a blogger, you can include a list of resources for free stuff. If you sell things, you can include a special discount code. If you’re a musician, you can include a free download for your latest track. You get the idea!

Using the Facebook Pages app

Facebook created a Pages app that you can download for free to your mobile device. This makes it much easier to manage your pages on the go and it allows you to check out the Insights for your page. This also shows you notifications for your pages so you can tell whether there’s been action there lately. It’s a nice little app to keep handy!

Bringing out “posts by others” into your stream/timeline

facebook posts by others allowed on page

Have you ever noticed that when visitors comment on your page, it gets relegated to a tiny box on the side called “Recent Posts by Others” that is barely visible? Well, if you want any particular post to show up in your timeline, go to your page and choose Edit Page>>Use Activity Log. Find the post that you want bring out into your timeline stream and click on the little pencil icon on the right to edit. You can choose “Allowed on Page” or “Highlighted on Page” to have it show up mixed in with your posts. Highlighting it will just make the box bigger and more obvious in your timeline. Of course you can also choose to hide any post as well.

Have fans set up “Get Notifications” for better visibility

facebook liked button get notifications optionIt’s hard to get people’s attention in the vast sea of posts being added to Facebook every day. You can encourage fans to get your updates by scrolling over the Liked button on your page and checking “Get Notifications.” This will ensure your posts don’t get overlooked as often and will count towards the total notifications that person gets, so each update on your page is shared with them. Facebook actually doesn’t show everyone everything in the news feed, so your updates may never get much visibility otherwise.

Using Facebook Debugger for posts

Facebook Debugger is such a neat tool for those of you who may want to dig deeper into the details of your posts. If you’ve ever found that an image is not being pulled when you try to share a link to your page, you can come use the debugger to figure out why. If any errors are found on your page, you’ll see yellow boxes outlining the issue. Maybe the image was too small or you just updated it and you need Facebook to pull the new data, but it hasn’t updated yet. Try doing a hard refresh (press Ctrl+F5) and see if that fixes it.

Networked Blogs & similar auto posting programs

If you’re a blogger, you probably want your posts updated to your Facebook (and Twitter) feeds but you don’t want to manually do it every time. That’s just extra work, as if blogging wasn’t time-consuming enough! You can easily set up automated posts with Networked Blogs, dlvr.it, or RSS Graffiti. I tested these and found that Networked Blogs worked best for me because it can pull an image when there’s only a video in the post, whereas the others either have no image or pull my picture from the sidebar. Additionally, Networked Blogs allows me to manually publish a post in case I needed to do that and I’m picky enough about my posts that I sometimes have to edit the post. Some of the others only publish when a new post is up and don’t allow you to republish manually. You can also use these to set up updates to your Twitter feed so you don’t have to worry about promoting new blog posts there either!

Setting up featured likes

facebook page likesOn the right side of your page’s timeline, you will find a “Likes” box that showcases some of the other pages that your page has liked. These will rotate randomly unless you choose to feature certain likes. To do that, go to your page and navigate to Edit Page>>Edit Settings>>More…>>Featured. Here you’ll see the option to Edit Featured Likes (up to 5). The ones you choose will always show up in that list on your page. If you look at mine shown to the left, the first three are featured likes that always remain the same. The last two continue to change randomly each time someone loads the page.

 

So those are some of the random tips I have for managing Facebook pages and getting the most out of them! Do you have any tips to share?

How to: Create A Facebook Page (original)

laelene Posted in how to guides,Tags: , , , , , , , ,
104

pinnable quote image for how to create a facebook page blog post on maryqin.com

I decided it was time for me to create a Facebook page for my little blog, so I can really try to build it out and maybe get some followers! I’d like to think that what I’m putting out there is educating or entertaining someone, but I’ve never really promoted it so it’s time to take action.

When I went to create the FB page, I (for the life of me) could NOT find where to choose the “Personal Blog” category! And that’s what spurred this entry. Read on to learn the basics for setting up a Facebook page and how to select a category like “Personal Blog,” “Personal Website,” and more!

Creating Your Facebook Page

webpage to create a new facebook page First of all, here’s where you can create a new Facebook page. As you’ll see, right away they want you to choose a category. Your desired page may fit multiple categories, so it’s up to you to decide which one is best for your needs. Of the 6 types they’ve laid out for you (1. Local Business or Place; 2. Company, Organization or Institution; 3. Brand or Product; 4. Artist, Band or Public Figure; 5. Entertainment; 6. Cause or Community), all but the last one have a dropdown menu with category choices. Don’t worry if your desired category isn’t there – just pick what’s closest or tickles your fancy. In my case, I went for “Brand or Product”and chose “Website” from the dropdown.

You will be asked to enter your page name, which should be the title of your blog, the name of your business, or whatever you want the world to know your page by. Note that Facebook has certain rules in place about what is allowed in a name – for example, I tried to enter my blog name, ((little fat notebook)), but it was immediately rejected because I’m not allowed to use symbols. You are allowed one set of parentheses, but there can only be two words in it (like this) and obviously I’d have three if I went for (little fat notebook). Alas, I then tried just plain little fat notebook and that’s not allowed because the name must start with an uppercase! I didn’t like how Little fat notebook looked, so I went for the boring old Little Fat Notebook. Luckily, you can change it after the fact!

Setting Up Your Facebook Page

Once you agree to their terms and click Get Started, you’re prompted to fill in a description and add links to your site(s). Next upload an avatar/profile picture to represent your page. You’ll then be taken to your brand new Facebook page! A quick 3-step tour is given and then you’re given free reign. Feel free to add a cover photo, invite friends to like your page, and share your very first post!

screenshot of page to set up about section of new facebook page

Adding a basic description.

uploading profile picture to new facebook page

Uploading a profile picture.

Changing To A Better Category

dropdown menu to edit facebook page infoNow here’s what you’ve been waiting for: how to make the page exactly as you want it! At the top, you’ll see an option to Edit Page, with a dropdown. The first option is what you want: “Update Info.” Here you’ll see that the category and subcategory choices are far more plentiful than they let on earlier in the process! That’s where I found a previously unmentioned category called “Websites & Blogs,” which contains the subcategory option I had been hunting for: Personal Blog. The nice thing is that you can change this at any time, so as your site/brand evolves, you can update the category accordingly.

dropdown menu for facebook page categories

 

dropdown menu for facebook page subcategories

 

A few other tips:

Once you get 25 fans, you can reserve a vanity URL (or username, as Facebook calls it). This means that rather than an ugly URL like https://www.facebook.com/pages/little-fat-notebook/457453117668145, you can get a pretty one like https://www.facebook.com/littlefatnotebook, which is much easier to direct fans to. I still need to claim mine! (So hey if you don’t mind, please like my page so I can claim my vanity URL soon!) [Update: I was actually able to claim it when I had just 16 fans – check out my post on claiming vanity URLs to see how.]

When you reach 30 fans, Facebook will provide “insights” about your page, which includes data about the reach of your page and each post (how many people see it, pretty much), how many people are talking about (sharing) your posts, and how many posts you’re putting up daily.

Also note that I was able to update my page name from Little Fat Notebook to all lowercase. Unfortunately you still can’t add symbols, but as mentioned before, you can use one set of parentheses.

I highly recommend putting your website URL in the Short Description so users can easily click to your site from your FB page. Just be sure to input the “http://” so it becomes a clickable link, as shown. (Click for full size.)

screenshot of facebook page short description with embedded link

Now that you have a Facebook page, check out my tutorials on:
~how to manage your Facebook page
~how to link your social media accounts
~how to claim your vanity URLs, and more!

You can find all my “how to” posts for useful tips like how to make a favicon and random things like how to set your iPhone/iPad to stop playing music at a certain time or even how to win a Facebook contest!

If you have any questions or tips of your own, I’d love to hear them! Please do share. 🙂

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