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Yuzen may technically be a subscription box service, but they’re really in a league of their own. What sets them apart is that they focus on inner well-being rather than external beauty. The products they choose for each box are not only eco-friendly and more sustainable, but high-quality items that make you feel better when you use them. Whereas many other boxes focus on beauty, food, pets, or other physical themes, Yuzen stands alone in their quest for something more emotional and abstract: zen. As their slogan goes, they’re amazing at “sending yu a little zen.”

I’ve been subscribed to them since their first box in July of 2012, and I even got involved as a Yuzen Ambassador because I admire them so much. They are the only brand that has positive reviews across the board – people love their carefully chosen products, beautifully presented boxes, and excellent customer service (all of which promote more zen!). Their standards are top-notch and the care and love they pour into everything they do shows. That’s what makes them so great.