I don’t recall how exactly I found out about Sprinkles, but I do remember all the hype around it. I mean, who’s crazy enough to open a cupcake shop and sell that exclusively?? But hey, it turned out to be a hit and I happily lined up outside that teeny shop on Little Santa Monica Blvd. For me, it absolutely lived up to its reputation. The cupcakes were a generous size, fresh and moist, not too sweet, and just enough taste. I could hardly get enough! I’d go with friends whenever we got a chance to roam away from the UCLA campus. I still love those cupcakes, though I don’t go as much anymore and their size has shrunk. They did open up a cool cupcake dispensing ATM and an ice cream shop next door! Each day, there’s a special code to get a deal – it used to be a free cupcake, but now I think it’s BOGO. All kinds of goodness there. It’s a great place to try if you haven’t yet!