Nowadays with the market being so competitive, personal branding extremely important to stay on top of things.  It’s no longer just an issue of how your company is imaged, what your logo looks like, how your stores are presented, and what type of packaging you use.  As social media is on the rise, so is the need for personal branding.  It has become more and more about the individual and as such, it is paramount to present yourself with the image you desire.

Basically, you need to have a consistency in how you look, act, speak, write, dress, and live, among other things.  A top executive must looked well-groomed, act professionally, speak eloquently, write lucidly, dress in business attire, and live in a respectable community.  It would not make sense if they looked shabby, acted improperly, slurred their words, used poor grammar, wore sweats, and lived in the slums.  Granted, this does depend on the organization you are meant to represent.  Perhaps part of the image is someone who is from your local impoverished neighborhood or is promoting casual, comfortable clothing.  But you should get the idea.

Generally it’s just a matter of making sure you maintain a congruency about yourself.  Anything you do that doesn’t match who you say you are can be hugely detrimental to the message you are trying to convey.  Especially in this day and age, there are eyes everywhere, so in all parts of your life you should live and breath your mantra, whatever that may be.  As soon as you make one error, it makes it infinitely harder for you to garner a good enough reputation to project yourself in the way you meant to.  So, it’s also about knowing who you are, what you value, what you want, and where you want to go with it.  Understanding yourself is a key journey in formulating an effective and accurate public image.

If your image is more specific and you want to focus on just one aspect of your life and interests, it’s definitely easier for people to understand what you are about, so you can work in that niche market.  Otherwise, it’s often hard to consolidate any single person’s multitude of hobbies, interests, and experiences, so it’s more of a matter of what your personal beliefs and outlook on life are.  That will in turn affect you view and interpret everything that you experience, which can create a framework for your personal brand.  Sometimes it even means deciding between using your real name or a pseudonym, depending on the nature of your intended image.

This is all stuff I have been considering (and occasionally struggling with) over the past couple of months, as I have delved deeper and deeper into the world of social media.  As I try to create a name for myself, I want to make sure that that process is going in the right direction and I can end up in a position where I will be respected as an authority in my chosen fields.  I think it’s great to have a vision, purpose, goal, or something similar written down somewhere that is visible and accessible so you can always remind yourself of what you’re striving towards (and if you need to revise it).  That is why I have written my philosophy in my description box – so I can always reread it to make sure it is still relevant, but also to make it something others will learn to expect from me.  That is a form of quality control to also keep me along the right tracks.

Of course, there are many more layers of me that can be peeled away to reveal so much more, but my position in life and the way I think about and handle things is largely influenced by my belief in the power of change and the need for it.