Posts Tagged ‘facebook’

How to: Link Social Media Accounts

laelene Posted in how to guides，Tags: , , , , , , , , ,
08 August 2012
2

With the ventures I’ve been working on, much of my time and effort have been spent figuring out the nuances of social media.  I think these issues are pertinent to many people, particularly business owners, so I’ve decided to put together some of the lessons I’ve learned and tips for how to improve your experience and avoid pitfalls.  These will be filed under the “social media lessons” category, so you can filter by category to sort by relevant posts.  Hopefully you’ll find these things useful in optimizing your own social media strategy!

social media icon buttons: facebook, twitter, pinterest, instagram, vimeo, etsy

Icons courtesy Brandi Girl

Today I’ll cover how to link your social media accounts to offer consistency across social media platforms.  It can be quite time-consuming to post content across platforms, so why not link them and get more bang for your buck?  Most sites will allow you to connect with Facebook and/or Twitter to post your activity and updates; just check the settings and look for something like “Sharing Settings” or “Connect Accounts.”

First, you can interlink your Facebook Page and Twitter accounts.  That way, any post on Facebook gets updated to Twitter, and any update on Twitter gets updated to Facebook (except @replies and direct messages).

Link Twitter to your Facebook Page

  • You will be prompted to use Facebook as yourself (instead of as your Facebook Page) if you aren’t already.
  • Your personal Facebook account and any Facebook Pages that you are an admin of will be listed.
  • On the right side, click “Link to Twitter” for the account you want to link.
  • On the next page, make sure you’re logged in to the correct Twitter account and click “Authorize app.”
  • You will be returned to the previous page, where you can choose what to share (Status Updates, Photos, Video, Links, Notes, & Events). By default, they will all be checked so all updates will be shared on Twitter as well.

 
Link Facebook Page to your Twitter account

  • Scroll down to the Facebook section and click “Sign in to Facebook and connect your accounts.”
  • There will be a pop-up prompting you to allow Twitter access to your personal Facebook account. Allow it.
  • Now your account is connected to Facebook and you can choose to allow Twitter to post to your personal profile page, or one of the Facebook Pages that you are an admin of.

 

For all the rest, make sure you are signed in to the correct Facebook and Twitter accounts first.

Link Facebook* & Twitter to your Pinterest account

  • Scroll down to the Facebook section and click “Login with Facebook.”
  • There will be a pop-up prompting you to allow Pinterest access to your Facebook account.  Allow it.
  • Now “Login with Facebook” will be ON and you can choose to also turn “Publish activity to Facebook Timeline” to ON. If you do, another pop-up will prompt you to allow that type of access to your Facebook account.  Allow it if you want Pinterest updates to show up in a box on the right side of your timeline.
  • In the Twitter section, click “Login with Twitter” and authorize the app.

 
Link Facebook, Twitter, & more to your Instagram (instructions for iPhone app – Androids may vary)

  • Open up the Instagram app on your device and click on the icon that shows you your profile (bottom right).
  • Tap on the settings icon in the top right corner.
  • Scroll down to “Sharing settings” under the Account header.
  • Tap on that and choose the accounts you want to link. You’ll be prompted to log in and allow access.
  • For Facebook, your personal profile will be connected by default, but you can change it to a page by clicking on “Facebook,” then “Post to.” This will take you to a page in the FB app. Allow access here to then be able to connect Instagram to one of the Facebook Pages that you are an admin of.

 

  • Click “Connect” next to the account you want to link.
  • You will be prompted to allow access. When you accept, your account will be linked.
  • For Facebook, you will automatically be connected as yourself, but you can choose to link to a Facebook Page that you are an admin of instead by clicking on the dropdown.
  • Note that Vimeo will only send updates when you ‘like’ a video. When you upload a new video, you will need to manually choose “Share” in the top right corner of that video.

 
Link Facebook* & Twitter to your Etsy account

  • Click on “Connect with Facebook” and/or “Connect with Twitter” under the Connected Accounts section
  • You will get a pop-up prompting you to allow permission. When you do, your accounts will be linked.
  • For Facebook, you have the option of sharing your Favorites from Etsy on Facebook. Check the box if you’d like to, otherwise leave it alone.

 

*Pinterest and Etsy don’t appear to allow you to link your account to a Facebook page – right now you can only post updates to your personal timeline.

 

Is there another social media platform you’d like to see here?  Did I miss a step anywhere?  I’d love to hear some feedback.  Let me know if it worked for you (or what happened if it didn’t).

I like it wherever it lands

laelene Posted in general blog，Tags: , , , ,
05 October 2010
2

Today I got a message from one of my friends to post where you like to leave your purse as your Facebook status.  It’s a follow-up to the bra color trend that overtook Facebook last year in honor of breast cancer awareness.  I immediately sent it out to a horde of my female friends, then saw that one of my male buddies had posted a remark about how it doesn’t make sense and he’d rather people just donate to breast cancer research:

Why are girls playing another cryptic “game” to raise awareness about Breast Cancer? It worked last time because it actually had something to do with breasts (bra color), but this one (where you put your bookbag/purse) is just a ploy. You want to raise awareness? Donate and tell a friend to donate at www.komen.org and actually make a difference. I donated in honor of my Mom, the strongest woman and survivor I know.

To me, he completely missed the point of the potential that doing something as simple as this can have.  You don’t raise awareness just by putting money towards a cause – that’s merely funding it.  Raising awareness is to get dozens of others to think about the issue and get involved in their own way, whether through donating, volunteering, or otherwise.  That is so much more powerful than just donating money yourself and asking your friends to do so too.  To make something viral, it has to be more than just the usual message and this is something that gets people talking, whether they are baffled yet again at what is going on, or explaining what those “I like it” posts are about.

So here was the rest of our exchange:

Me:  Hey, it got you to talk. And what else can be said about breasts after bras? The idea is just to make people think about it, which should in turn get them to act and/or donate.

Him:  To think about it, it shouldn’t be some kind of secret game that men can’t play. That eliminates half the possible donating population. Instead of it just being a game, we should be encouraging each other to really make a difference.

Me:  Only by making it a game does it catch a virus effect that can make it spread fast. Unfortunately traditional “hey you should donate to ____ cause” just doesn’t catch people’s attention. There are thousands of great causes and you gotta get creative with how you approach it. The secrecy lets women have some fun with it and men try to find out, which gets them involved too.

Maybe it shouldn’t be limited to something just women can participate in, but seeing as most cases of breast cancer are women, it makes sense that they are the ones who are allowed to lead this little campaign. Nothing wrong with a “ploy” if it’s meant to get people talking about an important issue like this. After all, every advertisement is just a ploy for your attention, much like this is.

I believe it’s a matter of taking this to the next step.  Yes, it would be silly and foolish to just leave it at that, with no explanation.  I was actually thinking of setting up a Facebook page to help explain, but getting enough people to it for it to be worthwhile would be difficult.  I think the best thing would be for the Komen Foundation or another breast cancer awareness group to pick it up and each year come up with the theme, which is distributed virally.  A week into Breast Cancer Awareness Month, all those in the know who had changed their statuses would then all change their status to something like “Join me in supporting breast cancer awareness by going to komen.org and donating to the cause!”  The rest of the world, if they hadn’t caught on already, would then have a clear follow-up to the previously mysterious status messages.

And here was another person who wasn’t so sure about this whole thing:

I’m not saying this isn’t creative but will posting where you put your purse really cause people to think of breast cancer though? At least bras were directly connected to breasts but I know a lot of people who didn’t even know what the point of that was..

i think it would be better to be more “in your face” because people won’t know what this is about at all until waaay after the fact. i think it’d be better to maybe post a link to purse companies that give to breast cancer research or something like that.

i’m all for “out of the box” ways of spreading the message but as long as people can tell there is a message. it will just seem like any other facebook meme that has sexual innuendos..

sorry, i’m done ranting. don’t let me stop you from doing it though, if you really think it’ll put the message across.

And my response:

One of my friends wasn’t fond of it either and he said he’d rather people just go donate at komen.org, but I think that this is a good idea if after a few days of the status being up, everyone switches to something like “Support Breast Cancer Awareness Month! Donate at komen.org” And my thoughts on your friends points:

1. Other than bras, what is related to breasts? Not much else. By continuing this from last year, it builds a movement and each year more and more people can get involved, FEEL involved, and then donate money or volunteer or act in some way. So of course each year needs a new theme, so it’s fun for people to join in. It doesn’t have to be a “silly” Facebook fad that comes and goes – it can be something much more powerful. And seeing as how women get breast cancer something like 100:1 over men, obviously it makes sense to make it a female-centered thing to empower us to be the ones spreading the message. When guys see it and wonder what’s happening, it’s up to those participating to spread the message of awareness.

2. Posting a link to a purse company that supports breast cancer is so… YAWN. I’m sorry, but if I saw that, I would completely ignore it, like the 1000+ unread FB messages I’ve gotten from this group and that group. To create interest, you need to capture people’s attention and another “yay you should donate” message just gets lost in the hubbub of all the other junk we see. This movement is just like the NFL players wearing pink – what does that actually TELL you? Nothing. It’s up to people in the know to share the message and those curious to find out. And when things like that get noticed, news outlets cover it and they do a pretty good job of explaining.

3. Granted, it’s true that this trend needs a bit more clarification, but last year after the bra thing it got national coverage. How’s that for clarification? So that’s why I’d suggest a concerted effort to get people to actively get involved in supporting breast cancer research/awareness/prevention by changing the status right after this provoking one as a follow-up.

Traditional ways of putting the message across don’t get your attention like this kind of thing has the potential for. It is very viral, and therefore very powerful by putting the power in the hands of each participant to get involved and get others involved.

Baring all on Facebook

laelene Posted in general blog，Tags: , , , , , ,
22 November 2009
0

facebookI came across an article today detailing the dangers of giving too much away on Facebook.  People are forced to make a choice between sharing whatever they want with their friends and not “friending” anyone at work or being very cautious of what they share on their accounts and allowing people from their company to view their profile.  To a certain extent, I can understand why it is important to be more reserved and not let your wildest personal moments leak into your professional life.  However, I think some companies have taken things too far and are basically stalking their employees.  Are we not allowed a mistake here and there?  A fun day/night/weekend out with our friends?

One of the unfortunate side effects of being involved in social media is that sometimes people get to know you too much.  Whereas previously what you do on your own time rarely made it back to the office, now people don’t need to run into you to find out what you’ve been up to.  Plus, since we list our professional affiliations on our profiles, we are judged much more harshly for what we do, since it also reflects upon the company we work for.  It’s human nature to see one bad instance and suddenly discredit the person entirely, or even the organization(s) they belong to.  And so, corporations begin to crack down on this to prevent their name from being tainted by an individual within.

I’ve always struggled with how much to share.  I innately want to share much more than I probably should at times, but hiding aspects of my life just feels fake to me.  I don’t want to go around living some sort of secret, underground existence!  I don’t do things I’d be ashamed of and though I may not always do things I could tell my parents, I never do something I couldn’t tell my friends.  Some people in the world may be too uptight to appreciate some of the fun I have, but should I limit myself just because of them?  Am I not allowed to participate in silly things like Undie Run?  Am I not allowed to express my femininity in a photo shoot?  My actions aren’t always G-rated, but they’re PG-13 (which is probably the best you’re going to get from young adults!).  That’s pretty mild, yet I still feel unsure sometimes about how older generations will view me from a single picture they may have seen.

I would hope that any employer who stalks me on Facebook would be realistic enough to understand that the two or three times a year I do something unconventional do not define who I am.  I mean, I don’t curse, don’t drink, don’t smoke, and don’t even have a coffee/caffeine dependency!  If I’ve got the discipline to maintain that despite everything that’s going around me, certainly I can be trusted to have some responsible fun occasionally.  In the future when I’m running my own venture, I’d want to have a culture that accepts the alter-egos people sometimes have on their own time.  I saw a company that gives two “I just didn’t want to get out of bed” days to their employees annually because they recognize that sometimes you may not have a family emergency or be sick enough to get a day off, but you really need one anyway.  Now there’s a company that understands that employees are people!

Midsummer celebration

laelene Posted in general blog，Tags: , , , , , , , , ,
22 June 2009
2

Our office hosted a dinner party for two dozen people tonight and it was a spectacular time!  It started with a fun invitation specially made for the occasion, with a fanciful menu to entice our guests. In the mid afternoon, Lorry and Starfish left to buy food to prepare and when they came back everyone started hustling to help make the dishes and entertain the guests.  The invited ranged from SMU students who had done a case study on our company culture to associates and potential associates of the training branch.  It was a good chance for us to properly meet some of the people Zen had been mentioning (and for them to all meet each other too).  The whole affair felt a bit like a big extended family gathering, complete with feast, courtesy C&S.

Pictures will show this better than words can describe, so let me include tasty visuals of the menu items offered:

Crunchy snacks and wine to start.

Crunchy snacks and wine to start.

Seasonal salad with summer dressings.

Seasonal salad with summer dressings.

DSC04941

Baked potatoes with sour cream, bacon bits, and chives.

Bruschetta with rubbed garlic and fresh tomatoes.

Bruschetta with rubbed garlic and fresh tomatoes.

Prosciutto with cantaloupe.

Prosciutto with cantaloupe.

Smoked Norwegian salmon with caper and cream cheese.

Smoked Norwegian salmon with caper and cream cheese.

Choice cold cut of ham and cheddar cheese cube.

Choice cold cut of ham and cheddar cheese cube.

Spit roast whole chicken.

Spit roast whole chicken.

Honey-glazed ribs of pork.

Honey-glazed ribs of pork.

I don't remember what this was.

I don't remember what this was.

C&S cheese cubes!

C&S cheese cubes!

Belgian waffles, strawberries, marshmallows, and cookie sticks with dark chocolate bath.

Belgian waffles, strawberries, marshmallows, and cookie sticks with dark chocolate bath.

We had a lovely time between the food and the company and I started to lose my voice from the great conversations and laughter I took part in.  After the event was over, we all pitched in to clean up and ended the night happily collapsed in our seats unwinding before heading home.  Initially, we were going to share the pictures I took on Photobucket, but then decided it was more sensible to set up a Facebook page, which I happily set out to do.  After some detours I inadvertantly chanced upon, we finally got it up and running!  Now everyone can become our fan!

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