When changes over time or audio components are key to understanding a point, nothing works better than a video to convey that message. Whether it’s watching the sequence of certain actions or seeing and hearing something happening, they’re able to offer a different experience beyond pure visual or auditory things. Today when I was heading back to the office after a morning in DC, I took a few seconds to get to the edge of the Potomac and see the iced over water for myself. It wasn’t until you got close and actually heard the creaking of the ice as it heaved against itself that you really felt the power of such a large surface being frozen. A video can share that feeling far more readily than just a picture or an audio recording. Likewise, with things like the way people move or how their eyes light up as they laugh – these are experiences best shared with the visual and auditory components synced up as they are in real life. It’s far more powerful that way and I’m glad that’s one way we can share parts of ourselves. It makes for far greater memories recorded.